SheaMoisture has consistently supported the underserved community, especially Black-female owned businesses, and every year they’ve upped the ante on how they’re giving back to the community! Recently, the brand has strengthened its ongoing partnership with luxe wellness company, BROWN GIRL Jane, to invest $250,000 in support of Black-owned beauty and wellness brands! In doing so, […]

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Fifty-one percent of Black consumers use styling products, compared to 34 percent of U.S. consumers overall. Despite the demand, nearly twenty percent of Black consumers report having trouble finding Black hair care products at retailers.