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Disney is breaking away from Netflix, with plans to launch its own streaming service by the end of 2019, according to CEO Bob Iger.

“Our first priority is going to be reaching our core Disney fan,” he said on an earnings call. “We want to walk before we run when it comes to volume of content.”

Upcoming movies expected to hit the service include the live-action “Dumbo,” “Captain Marvel,” “Frozen 2,” “Toy Story 4” and the 2019 “Avengers” movie, as well as new “Star Wars” movies. The media giant also has plans to make several movies, that will be exclusive to the streaming service.

Disney joins other companies such as Hulu, Amazon, Apple Music, YouTube Red, Tidal in offering video content.

If you can’t beat ’em, join ’em.

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