The PSA, titled "End Gun Violence," aired between games on Christmas Day and was released online Wednesday.

The deal surpasses previous partnerships between Nike and other players like Michael Jordan and Oklahoma City's Kevin Durant. And it's a first for Nike, who's never completed a lifetime deal with an athlete. Both parties released statements.

Hollis-Jefferson planned a birthday party in the new home and waited with his family, friends, and a videographer to film the big moment (to the tune of Boyz II Men's "Mama," of course).

In 2014, the businessman made $100 million dollars from his Air Jordan brand -- he only raked in $94 million during his 15-year-career.

NewsOne’s Top 5 takes a quick look at the trending stories you’re talking about: Where Is New Orleans 10 Years Later? An Infographic Of Hurricane Katrina…

Derrick Rose, star point guard for the NBA's Chicago Bulls, has been sued for sexual assault for allegedly gang raping his ex-girlfriend

National News

One of President Obama’s staffers was arrested for allegedly pulling a gun on her boyfriend after suspecting him of cheating.

National News

After falling short in the Finals, NBA star LeBron James might be having second thoughts as to whether he should remain in his hometown of…

Shaquille O’Neal had one great fall during the NBA on TNT halftime show Wednesday night. And we can’t stop watching it. In a moment witnessed on live…