Days before the Super Bowl, a new Faith Equality Index score of the National Football League reveals the league has work to do in welcoming, embracing, and celebrating Faith Driven Consumers:
Though Russell Wilson, Tim Tebow and many other NFL stars honor God on and off the field, the league they play for is failing in this area.
According to Faith Driven Consumer™, known worldwide for monitoring brands’ faith compatibility, its first annual ranking of Super Bowl advertisers and the National Football League reveals a general insensitivity to faith.
Its Faith Equality Index, which rates, on a 100-point scale how well brands acknowledge Faith Driven Consumers by welcoming, embracing, and celebrating them, is the benchmark FDCs use to make consumer choices—through the lens of their biblical worldview.
So how did the NFL do?
It scored 24.
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